diff --git a/Server/src/main/core/api/DialUtils.kt b/Server/src/main/core/api/DialUtils.kt
index 1149906cd..20750eb6f 100644
--- a/Server/src/main/core/api/DialUtils.kt
+++ b/Server/src/main/core/api/DialUtils.kt
@@ -4,9 +4,29 @@ import kotlin.math.ceil
 
 object DialUtils {
     val tagRegex = "<([A-Za-z0-9=/]+)>".toRegex()
+    private val visibleCharacterTags = setOf("<lt>", "<gt>", "<nbsp>", "<shy>", "<times>", "<euro>", "<copy>", "<reg>")
+    private val formattingTags = setOf("col", "shad", "u", "str", "trans")
 
-    fun removeMatches(message: String, regex: Regex): String {
-        return regex.replace(message, "")
+    fun renderedLength(message: String): Int {
+        var length = 0
+        var position = 0
+
+        for (match in tagRegex.findAll(message)) {
+            length += match.range.first - position
+            length += when {
+                match.value == "<img=2>" -> 2
+                match.value.startsWith("<img=") -> 1
+                match.value in visibleCharacterTags -> 1
+                else -> 0
+            }
+            position = match.range.last + 1
+        }
+
+        return length + message.length - position
+    }
+
+    fun isFormattingTag(tag: String): Boolean {
+        return tag.removePrefix("<").removePrefix("/").substringBefore("=").substringBefore(">") in formattingTags
     }
 }
 
@@ -15,7 +35,7 @@ object DialUtils {
  * Should this not work out for any reason, you should fallback to standard npc and player methods for dialogue.
  */
 fun splitLines(message: String, perLineLimit: Int = 54): Array<String> {
-    var lines = Array(ceil(DialUtils.removeMatches(message, DialUtils.tagRegex).length / perLineLimit.toFloat()).toInt()) { "" }
+    var lines = Array(ceil(DialUtils.renderedLength(message) / perLineLimit.toFloat()).toInt()) { "" }
 
     //short circuit when possible because it's cheaper.
     if (lines.size == 1) {
@@ -45,7 +65,7 @@ fun splitLines(message: String, perLineLimit: Int = 54): Array<String> {
                         break
                     }
                 }
-            } else {
+            } else if (DialUtils.isFormattingTag(lineTag.value)) {
                 openTags.add(lineTag.value)
             }
         }
@@ -65,11 +85,14 @@ fun splitLines(message: String, perLineLimit: Int = 54): Array<String> {
     }
 
     while (!tokenQueue.isEmpty()) {
-        val shouldSpace = DialUtils.removeMatches(line.toString(), DialUtils.tagRegex).isNotEmpty()
-        accumulator += DialUtils.removeMatches(tokenQueue.peek(), DialUtils.tagRegex).length
+        val shouldSpace = DialUtils.renderedLength(line.toString()) > 0
+        accumulator += DialUtils.renderedLength(tokenQueue.peek())
 
         if (shouldSpace) accumulator += 1
         if (accumulator > perLineLimit) {
+            if (line.isEmpty()) {
+                line.append(tokenQueue.pop())
+            }
             pushLine()
             continue
         }
diff --git a/Server/src/main/core/game/system/communication/GlobalChat.kt b/Server/src/main/core/game/system/communication/GlobalChat.kt
index 6e8ed2161..7dae7d5d6 100644
--- a/Server/src/main/core/game/system/communication/GlobalChat.kt
+++ b/Server/src/main/core/game/system/communication/GlobalChat.kt
@@ -6,7 +6,6 @@ import core.api.sendMessage
 import core.api.setAttribute
 import core.game.system.command.Privilege
 import core.game.world.repository.Repository
-import core.game.node.entity.player.info.Rights
 import core.tools.colorize
 
 class GlobalChat : Commands {
@@ -21,9 +20,34 @@ class GlobalChat : Commands {
 
     companion object {
         val ATTR_GLOBAL_MUTE = "/save:globalmute"
-        fun process(sender: String, message: String, rights: Int) {
-            val msgSD = prepare(sender, message, false, rights)
-            val msgHD = prepare(sender, message, true, rights)
+        private val ANGLE_BRACKETS = Regex("[<>]")
+        private val COLORED_STYLE = Regex("%(u|str|shad)=([0-9a-fA-F]{6})")
+        private val TRANSPARENCY = Regex("%trans=([0-9]{1,3})")
+        private val COMMON_SHORTCUTS = mapOf(
+            "%ironman" to "<img=4>",
+            "%chat" to "<img=3>",
+            "%hcim" to "<img=5>",
+            "%uim" to "<img=6>",
+            "%/trans" to "</trans>",
+            "%trans" to "<trans=128>",
+            "%/shad" to "</shad>",
+            "%shad" to "<shad>",
+            "%/str" to "</str>",
+            "%str" to "<str>",
+            "%/u" to "</u>",
+            "%u" to "<u>",
+            "%<gt><gt>" to "<img=2>"
+        )
+        private val COMMON_SHORTCUT_PATTERN = Regex("%ironman|%chat|%hcim|%uim|%/trans|%trans(?!=)|%/shad|%shad(?!=)|%/str|%str(?!=)|%/u|%u(?!=)|%<gt><gt>")
+        private const val MAX_ENCODED_MESSAGE_LENGTH = 255
+
+        fun process(sender: String, message: String, chatIcon: Int) {
+            val msgSD = prepare(sender, message, false, chatIcon)
+            val msgHD = prepare(sender, message, true, chatIcon)
+            if (msgSD.length > MAX_ENCODED_MESSAGE_LENGTH || msgHD.length > MAX_ENCODED_MESSAGE_LENGTH) {
+                return
+            }
+
             for (player in Repository.players.filter { !getAttribute(it, ATTR_GLOBAL_MUTE, false) }) {
                 if (player.interfaceManager.isResizable)
                     sendMessage(player, msgHD)
@@ -32,10 +56,36 @@ class GlobalChat : Commands {
             }
         }
 
-        private fun prepare(sender: String, message: String, isResizable: Boolean, rights: Int): String {
+        private fun prepare(sender: String, message: String, isResizable: Boolean, chatIcon: Int): String {
             val baseColor = if (isResizable) "%f1b04c" else "%7512ff"
             val bracketColor = if (isResizable) "%ffffff" else "%000000"
-            return colorize("$bracketColor[${baseColor}G$bracketColor] ${if (rights > 0) "<img=${rights - 1}>" else ""}$sender: ${baseColor}$message")
+            val formattedMessage = formatPlayerMessage(message, chatIcon)
+            return colorize("$bracketColor[${baseColor}G$bracketColor] ${if (chatIcon > 0) "<img=${chatIcon - 1}>" else ""}$sender: ${baseColor}$formattedMessage")
+        }
+
+        private fun formatPlayerMessage(message: String, chatIcon: Int): String {
+            var formatted = ANGLE_BRACKETS.replace(message) {
+                if (it.value == "<") "<lt>" else "<gt>"
+            }
+
+            formatted = COLORED_STYLE.replace(formatted) {
+                "<${it.groupValues[1]}=${it.groupValues[2]}>"
+            }
+            formatted = TRANSPARENCY.replace(formatted) {
+                val transparency = it.groupValues[1].toInt()
+                if (transparency in 0..255) "<trans=$transparency>" else it.value
+            }
+
+            formatted = COMMON_SHORTCUT_PATTERN.replace(formatted) {
+                COMMON_SHORTCUTS[it.value] ?: it.value
+            }
+
+            if (chatIcon == 1 || chatIcon == 2)
+                formatted = formatted.replace("%mod", "<img=0>")
+            if (chatIcon == 2)
+                formatted = formatted.replace("%admin", "<img=1>")
+
+            return formatted
         }
     }
 }